Dominio del Pidio’s wineries launch business in the metaverse


They are the first in the wine sector in Spain to show their underground universe in an innovative virtual space

The Dominio del Pidio winery is becoming a pioneer in using new technologies to offer its customers a new experience. The company will be the first in the industry to take its underground universe to the metaverse, allowing its users to visit this ancient winemaking site, purchase products through its state-of-the-art connected experience, enjoy events in a setting created by and for wine lovers, and create contact with people with similar interests.

Dominio del Pidio has become the first winery in Spain to offer a totally immersive experience, between its centenary cellars, thanks to metaverse technology developed by the technology company Ole Digital Solutions.

The construction of a digital twin of the wineries owned by the Aragón family – linked for generations to the wine sector in Ribera del Duero – will allow users to enter the age-old wineries with their own avatar from their mobile phones to virtual reality devices. .

Ole Digital Solutions founder and CEO Ana Velayos explains that “as the technology of the metaverse advances, the lines between the virtual world and the real world blur and this project allows us to respond to the demand for discovering of new places , people and cultures and, of course, valuing something as special and unique as the wine sector in Spain».

The project has gone through several phases until the construction of a digital replica of the winery’s 2,800 meters and it is available on the Spatial platform. The first phase consisted of conceptualizing the record of sketches and annotations of the space, through technologies such as Procreate or Paper, to achieving 3D modeling with more exact references, using the Sharp 3D tool.

During the third phase, Dominio’s three-dimensional world has been “brought to life” with the professional tools Blender and Unity, with the aim of recreating the winery’s textures and lighting effects and achieving an even more real experience.

As they point out from Ole Digital Solutions: “What’s interesting about this new technology is not only the construction of a real world in the digital context, but also that, as the technology progresses, it opens up endless possibilities for different visitors to sit side by side. to exist. the same digital stage and design events with infinite possibilities, from virtual tastings, exhibitions or concerts».

This winery was born in 2006 with the aim of saving traditional values ​​in winemaking in Quintana del Pidio, Burgos. The municipality, whose future was marked by its links to the Santo Domingo de Silos Monastery, was for centuries the storehouse that supplied wine to Castilian knights, abbots and warriors.

Evidence of this is the underground labyrinth that makes its way underground at Quintana del Pidio and, after centuries of deep lethargy, was partially reborn with Dominio del Pidio. The Aragón family chose to restore the cultural heritage of the commune with the rehabilitation of a historic district of wineries, dating back to the 16th century, where their wines are currently maturing.

«Dominio del Pidio is much more than a winery: we combine ethnographic and winegrowing roots. We understand that we need to look to the past to build the future in a transversal way: from respect for the soil that nourishes our vines, to the recovery of native grapes or winemaking methods,” said Roberto Aragón, commercial director of the winery.

«This philosophy now takes on a new dimension with the metaverse, which gives us the opportunity to converge the history of wine, a cultural heritage that belongs to all of us, with our present and our future, through a technology that allows us to allows to experiment, discover, connect and experience new experiences,” he adds.

Source: La Verdad


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