Surne Bilbao Basket and Nissan They presented this Tuesday, November 26, an agreement that makes the automotive brand the main sponsor of the Bilbao team. It aims to strengthen the relationship between the two entities, aligning their values of innovation, effort and improvement.
In this way, the Japanese firm, represented by the dealer in the region Blendio Kalauto to Erandiowill support the Basque club in its sporting activity, as well as in its community initiatives, highlighting its involvement in the project BB Lab.
The agreement includes visibility in key media such as team pants, banners at the Bilbao Arena, and video scoreboards, in addition to digital campaigns and match activation.
Besides, Nissan Blendiowill offer experiences to fans and subscribers, and provide a fleet of vehicles for club operations including Nissan Qashqai, X-Trail, Juke and Ariya. This strategic alliance promotes the idea of sustainability of Nissan and Blendio, while celebrating the 25th anniversary of the Bilbao Basket, which marks a milestone in innovation and commitment to sports.
“With the agreement we presented today, we aim to provide electrified experiences to Bilbao Basket fans and subscribers and in addition, we will provide a fleet of electric and hybrid vehicles, that is, with a zero emissions label and eco label, for the staff. In this way, we can say that Nissan and Bilbao Basket are coming together to continue the electrification of Bilbao”. Christian CostagannaCEO of Nissan in Spain.
In turn, the president of Bilbao Basket Isabel Iturbe thanked Nissan “confidence” in front of a project he describes as “exciting.” “We are convinced that this alliance will translate into a positive impact for both Bilbao Basket and Nissan. Together, we can create initiatives that not only promote the brand, but also strengthen our connection with the community and foster an environment of mutual support.” I look forward to seeing how this collaboration develops and takes us to new horizons,” he said.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
