The business action has developed into major competition for all discounters in Austria who (also) rely on non-food products, such as Tedi, Hofer and...
Without a stir, a relatively new major player creates the domestic discounters such as Hofer, Lidl and Eduscho/Tchibo. In the meantime, the Dutch business...
As Austrians curbed consumption due to high inflation, companies responded last year and increased their advertising spend extremely sharply. The goal was to motivate...