a success story


Sale. The Yaris Cross Electric Hybrid has more than 100,000 units sold in Europe in less than a year of commercial life; of them, 9% in Spain

A success story. This is how the first year of life of the Toyota Yaris Cross Electric hybrid can be described, as more than 100,000 units are already on European roads since its launch after the summer of 2021. In its first six months on the market, between September 2021 and February 2022, the Yaris Cross Electric Hybrid added nearly 50,000 units in Europe. And in the following five months, the number of European registrations increased, as it reached the same figure in a month less, between February and July 2022.

The success in Europe has been translated to Spain, which accounts for 9% of the total Yaris Cross Electric Hybrid registrations in the European market. Already one of the preferred models of customers in the Spanish market, Toyota’s new electric hybrid SUV is among the three or four best-selling Toyota models each month and always among the most popular B-SUVs, with a market share of almost 7%.

More than 9,000 Yaris Cross Electric Hybrid have been registered in Spain since its launch in September last year. The monthly rhythm has remained constant since it entered the Spanish market, because once it reaches its commercial rhythm, approximately 1,000 Yaris Cross Electric Hybrid motorcycles are registered in Spain every month. And thanks to those numbers, the Yaris Cross Electric Hybrid has been able to position itself as the leader in the B-SUV segment among private customers so far this year.

This data, both at European and national level, confirms that Toyota’s proposal for the B-SUV segment is the right one, in terms of design, engine, technology and equipment. Named the best urban vehicle in the world in 2022 by the jury of the World Car Awards last April, Yaris Cross Electric Hybrid brings together Toyota’s extensive experience and knowledge in the production of compact vehicles and SUV models, which have been conceived, developed and produced in Europe for European customers.

It incorporates the essential features of the fourth generation Yaris Electric Hybrid, such as an attractive design that maximizes interior space and functionality, a fourth generation electric hybrid system, the most advanced safety features, with the second generation of Toyota Safety System Sense , and an authentic spirit to enjoy behind the wheel.

The Yaris Cross Electric Hybrid combines these features with off-road capabilities, inspired by Toyota’s history of innovation, including creating the SUV segment with the first-generation RAV4 more than 25 years ago.

The arrival of the Yaris Cross Electric Hybrid in the last quarter of 2021 expanded the Yaris family with the five-door variant and the sporty GR Yaris. It also meant that Toyota could offer its customers the widest range of electric hybrid SUVs on the market, in addition to the Toyota C-HR Electric Hybrid, RAV4 Electric Hybrid and Highlander Electric Hybrid, which offer customers an exceptional range in size and power. to adapt to your needs.

Yaris Cross Electric Hybrid is based on Toyota’s GA-B compact vehicle platform, which is part of Toyota’s New Global Architecture (TNGA), giving it the same outstanding qualities as the latest generation Yaris.

The result, combined with Toyota’s fourth-generation electric hybrid system, is superb agility, fuel efficiency, low emissions and urban agility, all in the design of a modern SUV. The availability of intelligent four-wheel drive – Intelligent All-Wheel Drive (AWD-i) – enhances the true SUV character of the Yaris Cross Electric Hybrid.

Like the rest of the models in the Toyota range, the Yaris Cross Electric Hybrid can count on a warranty of up to 10 years thanks to Toyota Relax, the program that gives year after year access to an extension of the official warranty by carrying out only periodic maintenance. on the official network of Toyota Spain dealers.

Source: La Verdad


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