Europcar extends its subscription service to Spain


Rental companies want to cover more areas than the classic model of their business, depending heavily on the holiday periods. Utilities,
their intention is to become mobility providersand in the case of Europcar, this means offering monthly subscription models for its vehicles.

This program, called
mineeuropecaris already underway in Germany and France, where the rental company, now owned by Green Mobility Holding with a majority stake in the Volkswagen Group, is “very satisfied with the result,” said the company’s general manager in Spain and Portugal,
Tobias Zisik.

In Spain, the service will arrive in March, linked to a digital contract process. A monthly fee gives the customer access to an “all-inclusive” car – roadside assistance, maintenance, replacement car and damage cover – for contracts of 1, 3 or 6 months with prices from the
349 euros per month.

The decision to launch this program in Spain was inspired by the ‘Study of the mobility of the future’, prepared by Deloitte. It states that more than half of Spanish drivers (54.4%) are open to a subscription model rather than owning a car.

This is an increasingly widespread reality, which is being repeated
Raul Palaciosthe president of Ganvam: “in less than ten years, seven out of ten registrations will go to subscription mobility services and this pay-as-you-go boom will shift new car purchases by individuals to the fleet channel and Business”.

The affinity for alternative formulas for ownership logically increases as the age of the drivers decreases, because they are more used to paying monthly installments and because they do not a priori involve such a large expense as the purchase. Among those under 35, they approve subscriptions at 58.5%.

Renting is the most popular alternative to buying (38.5%), followed by subscriptions (23.4%), renting (23.3%) and car sharing in last place (18.8%).

For Zisik, it is inevitable that registrations across his industry will increase this year, partly because of the poor results of 2022 and partly because factories are returning to normal production rates, but “production levels will not be reached.” .” 2019». In addition, he also stressed that the VAT of the rental companies (21%) should be equated with that of the tourism sector (10%).

ubeeqo, the car-sharing company that operates Europcar – the vehicles must be dropped off and picked up at specific points – will continue its expansion. In Madrid and Barcelona it already has a total of 900 units, almost all electrified.

Source: La Verdad


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