Aimed at professionals, the Musgrave Spain brand celebrates 50 years as one of the benchmarks for the hotel and restaurant industry
Dialsur Cash&Carry, owned by Musgrave Spain, is celebrating half a century as a company that promotes work stability and proximity to the workforce. Behind this success lies the creation of long-term relationships with its customers, a factor which, as the director of the wholesale line of Musgrave Spain, Pablo García de Ceca, points out, is “a fundamental pillar of the company”.
-What are Dialsur’s differential values and what has made it a successful brand in these 50 years?
-Since its inception, Dialsur has been characterized by being a family business and above all by promoting work stability and the proximity of the staff. We firmly believe in these values and transfer them in the same way to the service we provide to our customers. Both with clients and with the team of professionals that make up Dialsur, we like to maintain a very close relationship, we are concerned about their needs and we know their concerns.
-As you say, proximity to the customer has been key during this time. How is it possible to have direct and long-term contact with the customer?
-At Dialsur, we know that long-term customer relationships are an important pillar of our business. For our company, the service adapted to the needs of each customer is the key and one of the fundamental priorities. We understand that the only way to give an adequate answer is to get to know the customers’ businesses and ultimately offer them the product range and sizes that best suit the different business models.
-We have seen significant changes in the Cash&Carry centers, not only in image but also in sales formulas, fresh produce departments, new services, product expansion, etc. What are these improvements?
-Yes, Dialsur’s team of professionals have worked hard for a few years to adapt to our sales strategy, and for this reason we have expanded our range through local suppliers and service to hotel customers. All this presupposes a change, even on a cultural level within the Musgrave company.
-The quality of the fresh product, the proximity of your staff or your positioning aimed at professionals are part of your characteristics. Will you continue this trend?
-As you say, it’s what sets us apart and even in some areas we’re best known for. Today this remains our clear goal. maintained and expanded to more and more customers.
-What are the future plans and goals of the brand for the coming months?
-We will continue to develop the Delivery sales channel for hotel and food customers, improve the range and invest in better resources to maintain an efficient service with the expected market potential.
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
