Roche Bobois, world leader in the design and distribution of high-quality furniture, has reopened its Alicante store with a new image. Located at the intersection of the avenues Oscar Esplá and Eusebio Sempere, it was inaugurated in 1984 and has more than 500 m2 whose partitions have been removed to make it a more open space.
A new concept store that has evolved into a more premium space and in keeping with the new store image showing the company’s bestsellers, as well as the new collections and collaborations with great designers, in an environment to be inspired with the new trends in design and decoration.
The reform has replaced the wooden floor and partitions in the same tone, with new paint and panels in stone tones. Likewise, the lighting has changed and the image of the counters has been updated. The store still has a long window where you can admire the new items.
The situation has not changed, so it remains easily accessible and the Catedrático Soler car park a few meters away.
This change is part of the company’s project to change all of its stores by updating them to the current purchasing model. This project started last summer with the transfer of the iconic store in Barcelona.
Roche Bobois has 19 stores in our country. Spain is the third market of the 55 countries in which the brand is present, after France and the US, with a worldwide sales volume of EUR 474 million.
Roche Bobois has more than 260 stores in more than 55 countries and shows its ambitions with its international development. In 2020 and despite the situation, Roche Bobois opened a dozen openings, including Minneapoli (US), Ankara (Turkey), Budapest (Hungary) as well as Cologne and Augsburg (Germany) or Wuhan, Dalian and Ningo (China). In 2021, the opening is planned in Leeds (UK), Yekaterinburg 2 (Russia), Huzhou and China (China) and Marrakech (Morocco).
More than ever worldwide, Roche Bobois embodies the diversity of French design. Thanks to the strength of its network of European manufacturers, relationships with renowned designers (Marcel Wanders, Raphael Navot, Sacha Lakic, Bina Baitel, Stephen Burks, Bruno Moinard…) and major fashion houses: Jean Paul Gaultier, Missoni Home and, more recently , Kenzo Takada and Maison Christian Lacroix, the brand takes up the challenge of internationalization by offering all its customers a personal approach to creation and design.
More information at: https://www.roche-bobois.com
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
