Retailers now also have to pay 16.9 percent more for Brau-Union beer. Other breweries do things slightly differently, but it doesn’t get cheaper anywhere. Due to the spiral of inflation, a food trade spokesman takes a calm look at the bad news.
Beer drinkers need to stay strong! After announcing that beer prices for restaurateurs would be increased by 9.5 percent, Brau-Union, which is known to be headquartered in Linz, informed the trade that bottled and canned beer prices were also on average would increase by 16.9 percent percent increase. If this jump is passed on to the consumer, a case of Brau-Union beer, which now costs about 23 euros, will cost just under 27 euros in the future.
Price freeze after increases already implemented
“Given the price increases for food, we are already used to such jumps,” says Wolfgang Benischko, spokesman for the grocers in Upper Austria and businessman with branches in Ottensheim and St. Agatha. And it’s not just Brau Union turning the price screw. “We will set the new prices in April,” says Christian Aigner of the Rieder brewery.
That should have been it for this year
The Freistadt brewing community already implemented the price increases in January – 6.5 percent for gastronomy and 9.5 percent for retail: “No more changes are planned this year.” with eight to nine percent no further increase, which is usually in the house in May. “Due to the cost situation in the autumn, we had to make the extracurricular adjustments. Since there has been no change in the situation since then, we see no reason to increase prices further,” says Mirco Meyer, sales manager at Grieskirchner.
Around the turn of the year, the Schlägl monastery brewery “cut” prices by about eight percent – “we stayed under the cost increases” – in order to prevent further price increases.
Extreme actions continue
Trade spokesman Benischko thinks that extreme beer campaigns will continue to take place in the trade. The catch: “They bring customers to the store, but the retailer does not earn anything from the promotional beer itself.”
Comment “Krone”: Conscious living and enjoyment
No, we are not going to die of thirst or hunger, even if the current prices in the supermarkets go through the roof emotionally, but also in real terms on the price label.
Most of us will continue to be able to afford life. And if you look at the overcrowded dining rooms or the shopping malls, you would think that there is a high level of complaining.
Perhaps we will learn from this that we are more conscious about life. Taking a closer look at what and how much we can afford and then appreciating that. Then even the more expensive beer tastes better again.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
