By organizing an event within a company’s Strategic Plan, business objectives can be transferred in an optimal and direct way
Holding corporate events offers companies the valuable opportunity to bond with the indelible brand. It is generally known that gaining knowledge through experience (‘learning by doing’) is the pinnacle of marketing communications.
By organizing an event within the Strategic Plan of the company, the company objectives can be transferred in an optimal and direct way. And while the objectives of an event often seem simple (launch a product, motivate teams, gather customers or media, etc.), complex signals are sent to the market in all cases.
On the one hand, in the eyes of the consumer and the competition, it is a powerful “coup de effect” that speaks of the good health of the company.
And for the attendees? Whether the event is internal or towards the channel, connection and ‘networking’ are promoted, the sense of belonging and loyalty to the brand is increased.
In terms of metrics, the People and Marketing departments have multiple ways to measure the ROI of an event. For this, the growth of the company is always compared before and after execution, and the analysis of financial variables is superimposed on that of factors that are not. Although it is not easy to put numbers on it, there are many aspects that need to be assessed, as it is also important to measure qualitative results, such as:
• Mid-term staff performance
• The contribution of value to society and the company
• The impact on a communicative level
For this reason, being such a powerful tool, events must be designed correctly, taking care of even the smallest detail: from the concept to be conveyed to the logistical details, the protagonists or the location. Celebrating an event in an ideal and conducive environment promotes good attitudes among the attendees and an unforgettable experience.
Source: La Verdad
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
