After months in which food prices only seemed to go up, there is good news: at the beginning of February, Schärdinger, Berglandmilch’s brand, lowered prices for all types of butter for all Austrian retail partners. And by about six percent. How does that translate into customers’ wallets? The ball is in the hands of the supermarket chains.
“Pricing in the concrete shelf is the responsibility of the respective food retail company,” emphasizes Josef Braunshofer, director of Berglandmilch, Austria’s largest dairy, which announced at the beginning of this week the prices for all Schärdinger butters with the beginning of February.
The reason for the possible price reduction is cited as easing in international markets. Especially delivery problems for packaging and co. and rising energy costs had hit Berglandmilch hard in the past year. “Last year was extremely challenging for us as a manufacturer of dairy products. In order to cover production costs, we had to raise product prices. A measure that was not easy for us, but was necessary to guarantee security of supply,” explains Braunshofer.
Berglandmilch’s boss continues: “With the easing now starting to hit the markets, we are able to lower prices again. Something that we want to pass on to all consumers without delay.”
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
