The Mexican beer brand Corona from the Belgian brewing giant Anheuser-Busch InBev (AB InBev) switched to depositable bottles in Austria in February. Since January, only returnable bottles have been supplied, the Heineken competitor said.
Brau Union is owned by Heineken in Germany. Measures like these should enable AB InBev to achieve its goal of “net zero” carbon emissions. The US group should be able to do this across the entire value chain by 2040.
Beer companies battle for supremacy
Anheuser-Busch InBev owns seven of the world’s ten largest beer brands, including Corona, Bud and Stella Artois. The world market share is almost 30 percent – according to the BarthHaas report (2021), Heineken follows with a whopping 12 percent, including brands such as Gösser, Zipfer, Kaiser, Puntigamer, Schwechater, Wieselburger, Schladminger and Villacher via Brau Union in Austria.
InBev owns more than 400 beer brands worldwide, such as Löwenbräu, Becks and Franziskaner. The company is present in 150 countries and employs 200,000 people in 50 countries. In the spring of 2020, AB InBev opened an office in Vienna as part of its European expansion. The Austrian and Swiss markets are served from here.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
