Austrians spend an average of 73 euros on Valentine’s Day gifts. The majority (52 percent) buys flowers and other plants, followed by chocolate, pralines and sweets (24 percent).
Eating out is the third most popular gift (15 percent). This is the conclusion of the Consumer Check study conducted by the trade association and Mindtake, for which 1,000 people between the ages of 18 and 69 were questioned.
Regional spring bloomers
On the occasion of Valentine’s Day on February 14, flower trade representatives pointed out that the first spring flowers were already available. Think of tulips, grape hyacinths, daffodils, anemones and ranunculus. According to the broadcast, the varieties mentioned are in season and from regional production.
This time, Austrians want to spend an average of 73 euros on gifts for Valentine’s Day. This is a slight decrease compared to last year (budget of 84 euros). “Nevertheless, the additional income for retailers of at least EUR 140 million is respectable, especially now in times of rising prices,” said Rainer Will, director of the Retail Association. In an Austrian comparison, residents of Vorarlberg spend the most at €87, while neighboring Tyrol spends the least at €54 per capita.
Almost every third person does not give presents to anyone
Partners (30 percent) and wives or husbands (27 percent), but also mothers (13 percent) receive gifts. In contrast, nearly every third person (31 percent) has made a commitment not to give anyone a gift.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
