After the death of Didi Mateschitz, there will be a change at Red Bull. A German manager causes a stir.
Nothing is as it used to be – that’s something you hear a lot from Red Bull employees lately. Last week there were house searches at the energy drink giant – on behalf of the European Commission. The accusation of anti-competitiveness can be heard in the room. But it’s not just external “visitors” who shiver at Red Bull. But also towards Oliver Mintzlaff, who has been part of the management since November 2022 and will diligently sharpen the red pencil in his new position. Under special observation: ServusTV.
0.0 percent market share when launching a new format
The station, a project close to the heart of Red Bull founder Dietrich Mateschitz, was only expanded in Germany at the beginning of this year – still at the request of the billionaire. Immediately after the start of the broadcast of a new news format, the target group reach was so small that a market share of 0.0 percent was reported. Another turning point for the Austrian market? Broadcasters are hearing that the austerity plans will come into force in the autumn.
The fashion brand Alpha Tauri is closing its doors in Austria for good. Motorsport boss Dr. Helmut Marko: “Didi was a visionary, had emotions. I don’t see that anymore.” Much has changed since Mateschitz’s death.
But not everything was negative: son and heir Mark received sympathy when he accompanied the Salzburg footballers to Rome and was open and relaxed with the fans.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
