From chocolate bunnies to Easter snuffs to cheese slices cut into the shape of chicks. The Easter specials trade is booming – from extortionate prices to bargains, everything is included this year. crown.at has the equation and reveals what to look for when shopping for Easter.
In the weeks leading up to Easter, displays of Easter products pile up in supermarkets – from the lavishly wrapped Easter egg to the chocolate banana in the shape of a rabbit. In an extensive study, the consumer platform foodwatch has now compared the Easter products with everyday chocolate products.
Lack of transparency for Easter products
It is not immediately clear how much you have to spend for it in relation to “ordinary” chocolate. For Easter products, the basic price – calculated per 100 grams – does not have to be stated. What makes price comparisons even more difficult for consumers: the chocolates in Easter costumes are often in a completely different place in the supermarket than the everyday representatives.
The result: a number of products are significantly more expensive in the Easter outfit than in the normal packaging. With something delicious you can even make a bargain with the Easter package. Here are the results in detail:
Traditional Swiss brand can be expensive
The Swiss chocolate brand Lindt supplied the most expensive product this year. It can’t be the company’s Easter eggs. In a 100 gram bag, they cost three times less than the glittery Easter egg, the mini Lindt rabbit: a huge price difference of 230 percent.
Easter sales are also possible
Easter fans can also save money this year. In some supermarkets, the Easter products are even cheaper than the normal goods. The bag of chocolate banana Easter animals is about 3.5 percent cheaper than the chocolate banana minis in the bag. The Toffifee are 30 percent cheaper in the Easter package than in the multipack without Easter outfit.
“Rip off with Easter products is unfair,” judges foodwatch – and makes the supermarkets responsible: In order to give consumers a fair overview, the price comparison with conventional products must be indicated on the Easter displays.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
