Hollywood-based global content and PR agency Smarts was named Best Social Media Campaign for Best Digital at the recent Ireland Digital Awards.
This past week’s Leading Public Relations and Communications Association (PRCA) Awards event took place on the back of four gong victories, bringing his total to over 20 this year.
The creative agency works with some of the world’s biggest brands, and the most recent earnings have been campaigns with clients such as online fashion platform Zalando, producer Johnnie Walker, Guinness, Diageo and the UK government’s Food Standards Authority.
Since the beginning of the year, the company has continued its ambitious growth plans and has hired 30 new employees, which means that the company has grown by more than a third since the beginning of 2021. Most of the new hires have been in Northern Ireland. The Hollywood office, along with the London and New York offices, is also expanding its operations.
Pippa Arlo, CEO of Smarts Global said: “It has been a fantastic year for our growth and we are delighted to have the best talent available in the world since January. This is what makes this award so valuable, it is a recognition of the hard work we have put into growing our business and attracting the best talent through Our door to work with some of the world’s most famous brands.
“These awards underscore our focus on popular culture and entertainment and enable us to help clients achieve their business goals by creating a closely related customer relationship.
With offices in Northern Ireland, London, Scotland and New York, Smarts currently employs more than 118 employees and has clients in more than 20 countries. Its broad client base includes global names such as British Airways, Bosch, Kentucky Fried Chicken and Johnny Walker, as well as local names such as University of Ulster, Kestrel Foods, Wilson Country and local rocker Snow Patrol.
Smarts is part of MSQ, a multidisciplinary group of digital, creative, branding and PR agencies operating internationally.