This year there was cash as a Christmas gift. While 927 million euros were given away in 2020, this year it is only 713 million euros. One in eight people received no presents at all at Christmas; in Tyrol this is even more than one in six.
At the same time, according to the results of a survey*, they were more willing to invest in consumption. Two-thirds of the monetary donations would be spent, the rest would be saved. Last year it was the exact opposite.
After vouchers, cash was the second most common Christmas gift, followed by books, clothes and shoes, and sweets.
32 euros less in the ‘gift bag’ than in 2022
“With an average of 243 euros, cash gifts this year are 32 euros lower than at Christmas last year,” says durchblicker boss Martin Spona. But: “One in eight people did not receive a gift at all at Christmas; in Tyrol that is even more than one in six.”
For three-quarters of respondents, Christmas presents were financed with their current income. A quarter had to fall back on savings, another quarter used their 14th salary for this.
*Survey by the online platform “durchblicker” (sample of almost 1000 people)
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
