Rubber boots, hearing aids, heaters, vacuum cleaners and much more are advertised. But why are companies literally fighting over Michaela Waldl from Stadl-Paura? And what does the normal ‘natural girl’ have in common with the most successful skier of all time?
Michaela Waldl packs her things and drives into the woods. The autumn day is perfect for your project. The 55-year-old will find everything she needs for her work here. It consists of making fun decorations and posting them on Instagram and TikTok. 700,000 people follow the lady who is not a skier and yet has as many fans on Instagram as Marcel Hirscher. There are months when Waldl’s videos get 20 million views. ‘I’m not famous now. Many people just see me as a nature girl, a craftswoman or an elf queen,” Michaela says honestly. But their reach on Instagram and TikTok speaks a completely different language.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
