The bankrupt group companies Signa Prime and Signa Development had a new brand identity developed.
The sign. This was once a real estate company that was sold as a success story by René Benko. From the outside, no project seemed too big for the company. Neither a Chrysler Building in New York nor an Elbtower in Hamburg.
Today, the Signa Group, with a mountain of debt of around 25 billion euros, mainly represents a delusion of grandeur that has existed for years, with which public prosecutors and curators at home and abroad still have to deal. Furthermore, if the founder is investigated for property crimes, this has an ongoing negative impact on the image of the financially distressed core companies Signa Prime and Signa Development, which need to sell properties and make money for the benefit of their many creditors.
The most recent supervisory board therefore discussed changing the name of the two Benko relics in October. The ‘Krone’ knows the plans that are already circulating within Signa in early summer 2024:
“Primereal” and “Devreal”
Signa Prime Selection AG should therefore become “Primereal AG”, and Signa Development Selection AG should simply be called “Devreal AG”. Logo designs have long been available in both one and four colors. For both companies. The commissioning agency also secured the associated new domain names months ago.
What is somewhat strange is the fact that Manuel Pirolt, former confidant of Benko and Signa CFO, who was also a board member at Prime and Development until the summer, initiated contact between the logo developers and the new board. The head of the Tyrolean agency was also closely linked to the old Signa and ruler Benko.
Reader call: What do you think should be Benkos Signa’s new name? Feel free to let us know your thoughts and name suggestions in the comments below!
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
