The economic situation in Austria is tense, international fashion companies are increasingly outselling local companies. Now the Salzburg family business Gössl is shaking: the director has invited people to a press conference on Monday (November 18). The title: “Salzburg’s traditional business is on the verge of extinction”…
“Apron made of iridescent dupioni silk and rhinestone daisies on the ribbons” – this description of a dirndl apron on the Gössl homepage apparently reads too cumbersome for customers. However, the brightly lit signs of the cheap fashion chain New Yorker with ‘Dirndl – 24.99 euros’ are a draw. So much so that the next traditional Austrian company now has to fight for survival.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
