They usually celebrate the milestones they have achieved in a small group or during the annual company trip to Mallorca, and even now, tractive bosses Michael Hurnaus and Wolfgang Reisinger make little fuss about a long-awaited goal that the tech company has achieved. The specialist for dogs and cats has exceeded the 100 million euro mark in annual recurring turnover.
“Dogs and cats don’t have a voice, but we give them one,” says Michael Hurnaus. In 2012, the Mühlviertler, together with Michael Leitner and Michael Terschnuth, founded the technology specialist specializing in pets, which uses trackers, sensors and software – similar to a human smartwatch – to record the four-legged friends’ movement data and also changes in behavior, activity and… Sleep habits recorded.
“We do not diagnose, but we inform pet owners because we notice something that they may not have noticed,” says Hurnaus.
A service that seems to be well received. Because: The Pasching-based company has now announced that it has exceeded the 100 million euro mark in so-called annual recurring sales, which is achieved thanks to existing customers and their subscriptions.
“For us, this is a long-term goal that we have achieved after twelve years of hard work, dedication and improving the lives of millions of animal parents,” said Hurnaus and co-director Wolfgang Reisinger.
So you don’t even have to think about leaning back. “We may be the global market leader in our field, but we have only scratched the surface of what is possible.” The US has now become the main market for traction, while North America is also the fastest growing region for the technology company as it continues to operate at full speed. The signs also point to growth in 2025.
“We are focused on healthy growth that is sustainable, without mass layoffs or excessive inefficient marketing spend,” says Hurnaus. Postscript: “This is the Austrian way and not the Silicon Valley approach, which suits many, but is not our style.”
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
