For electric cars – Discount fight “near the pain threshold” is expected

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Due to the stricter EU requirements with regard to CO₂ limit values, car dealers expect a discount fight for electric cars this year.

The background is the tightening of the CO₂ Fleet Limit values, such as Thomas Peckrothn, vice -president of the Central Association of German Motor Show (ZDK). To achieve the goals, you should sell more electricity and plug-in hybrids to increase their share in the fleet sold. “In the second half of 2025, a discount fight for Stromer- and Plug-in Hybrids can be expected.”

Manufacturers pass on to dealers
The manufacturers would give the pressure that was loaded on them, partly directly to the dealers and gave them the specifications of how high the share of electric cars should be in their sale. If the dealer does not achieve these goals, “he is extremely important for him for his completely new car company,” explains Pecrkhn, who is a dealer himself. “This makes it vital to sell electric cars to act. And that will also happen with offers that go to the pain threshold, “predicts the vehicle expert.

According to the current EU Act, there will be high fines for car manufacturers this year due to the stricter limit values. The manufacturers who have already been cut must pay for too much driven CO2 – possibly at a billion dollar height, such as the ACEA fears of the European Automobile Association. The transport and the environment of the environmental organization doubt that penalties will take place in this amount.

German resistance to EU plans
The German Chancellor Olaf Scholz had warned at the end of last year that the penalties should not burden the industry. The EU committee should find a way that fines “has no influence on the financial liquidity of companies that now have to invest in electromobility, in modern products and vehicles,” said Scholz. There is also criticism of the approaching payments from other EU countries such as France. The Middle Rights Alliance EPP in the EU parliament wants punishment to be avoided and can, for example, be compensated by overfilling in the coming years.

Source: Krone

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