Who would have thought? In the middle of the carnival, a new trend conquers the wine scene: red, white or rosé are suddenly poured into the glass without alcohol. There is still an anniversary in the wine trade.
A glaze to eat and a digestive schnapser afterwards – with 12 liters of pure alcohol per year and nose, Austria is 6th place worldwide. Every 4th adult comes to a lot that is considered a health risk.
It seems all the more surprising that wine, sparkling wine and even spirits without alcohol experience a length flight. “The customers are mixed. Younger people in particular buy the non-alcoholic variants, but also car drivers, pregnant women and the elderly usually have access to curiosity, ”says Sommelier Josef in the Wine & Co-Branch in Vienna-Siligenstadt.
He sees an interesting alternative in the offer. A year ago the plank with the bottles without alcohol was only half the size. However, the production is complex. Because alcohol is subsequently withdrawn from the finished wine. This is done with techniques such as vacuum distillation or reverse osmosis. The alcohol evaporates or alcohol is filtered out. So that the drink tastes like after fermentation, flavors are added.
Food traders rely on alternatives
Spar also leads 16 so -called still wines from LoWower Austria, Styria and Burgenland in the reach. They are all little sugar. Who grabs?
“For example, it is people who do not always want to drink mineral water during lunch, but also those who do not drink alcohol and are now happy to have a glass for toast with friends now,” explains Sparus board member Markus Kaser.
At Rewe you encourage an increase of 35 percent in just one year with the alternatives -free alternatives. Although the pleasure is without hesitation for pregnant women, dry alcoholic still have to keep their fingers in front of it, search experts warn, even if the alcohol content is less than 0.5 percent.
Pro: Is something wrong with you?
Are you sick or is something else wrong with you? I have heard this sentence often enough when I fortunately rejected the wine guidance of the menu. The answer was very simple: I just don’t tolerate much, and wine has never really been tasted, regardless of whether it was an elegant Frenchman, around Italian or lively locally.
I still feel the aperitif question. Well, I am drunk before I eat – I think calmly. Anyone who does not like to use the bottle or the Glaserl in this country is often with distrust with distrust or even suspicious as a brake – despite suffering, causes drunkenness. Alcohol is deeply anchored in our culture.
Admittedly, mineral and cola are not varied, but the hangover is spared me. In the meantime, society has become more tolerant. Wine and sparkling wine without ALK are a change for the palate, it makes it possible to drive without a guilty conscience and the sale at the Winemaker Bubbles.
Contra: grape juice in the identity crisis
Before the health apostles and self -proclaimed search experts start to remain -is not -alcoholic wine beautiful. Just like not -alcoholic beer. Or vodka. Or the many other creations that slowly but surely threaten us to suck the joie de vivre.
“The alcohol is a beast,” as soon as my grandmother struck me blissfully when the Glaserl was emptied again. Thank you, grandma, we know. However, this is no reason to steer the grape varieties of this world in an identity crisis – cultivated, cultivated for thousands of years, cultivated to perfection. Real wine tells stories, alk-free “wine” gives boring lectures. It is like a tender date that looks like an adventurer, but only talks about taxes. Not with me!
If I stay dry, then anyway. If I also want to lose weight. But not with pleasure without per thousand in the glass. And because it fits the season: alcohol -free wine is like a carnival party where you are trying to stay sober – a nice idea, but somehow meaningless.
“Alcohol -free wine and beer are niche, but have potential!”
In conversation with the “Krone”, food expert Katharina Koßdorff sees a great potential for red-white-red products in Arabia and the Far East:
“Krone”: Mrs. Koßdorff, is alcohol in the retreat – or not?
Koßdorff: You can’t say it that way. Alcohol -free drinks are certainly a growth segment. At the moment, however, this is really still a niche, which is of course served by our companies.
Who and where are customers for these products?
The young population mainly in Austria. The older customers still rely on alcoholic beverages. But there is a great potential abroad. Our business representatives report a strong question in the Far East and of course the Arab countries. Sometimes there are religious reasons for this – or just the background that alcohol is not traditionally sufficient for food series.
How do domestic companies benefit from this social development?
For example, there is almost no brewery that does not offer no -alcoholic goods. Above all, refreshing drinks such as hopfen -limonades are well received on the market. Of course, the domestic winegrowers or sectarian producers, some of whom have already felt in this direction or have already developed.
What is the jumping point to be successful with non -alcoholic goods?
It is the nature of the issue that ultimately always decides the customer. The products must fit in high quality and taste, then you can also think about the large selection in the drink shelf. The demand in this area will certainly continue to increase.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
