Bang in the Kappressing and Cosmetic segment: At the start of the year, the Vösendorf family company Roma, a leading supplier of suppliers with 90 branches in Austria, Germany and Switzerland, became taken over by the French group La Boutique du Coiffeur.
The Roma company, which operates 80 branches in Austria alone, has a new owner: at the start of the year the French group of companies La Boutique du Coiffeur took over the Vösendorf family company, including the approximately 400 employees. This merger created the largest supplier of hairdressing requirements in Europe with around 320 branches and a total of 1,600 employees.
The old owners are well cut off
The previous Roma owners, Robert Maurer and commercial councilor Peter Mayer, whose business model, the hairdressing requirements such as Shampoos and other cosmetic products together with professional advice, can also be satisfied. They don’t want to announce how much they earn to sell the chain. The company was worth millions, but the duo would have made a good cut.
The acquiring group, La Boutique du Coiffeur, is a leading company in the field of professional hair care and beauty products based in Nancy (France). It was founded in 1988 and runs around 230 stores in France, Switzerland and Luxembourg.
Purchasing in the large company is cheaper
According to Roma information, this strategic decision enables both companies to concentrate on their core competencies and to better exploit their customer base on the respective home markets, and to realize shopping hygies, that is, purchasing becomes cheaper.
“The acquisition of Roma Friseurfarf is an important step in our strategy to further strengthen our dedication to quality and innovation in hair care” Excellent positioned to successfully integrate the Roma network with its 90 branches in Austria, Germany and Switzerland. “Together they want to set new standards in the industry.
According to their own statements, the new owners “LBDC” not only understand the needs of hair professionals, but they also bring the French beauty flair to Austria. Probst: “This step was crucial to bring Roma to the next level. With more than 30 years of experience in the industry and an extensive network of branches in France, Switzerland and Luxembourg, La Boutique du Coiffeur offers a strong basis for growth and sustainable success.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
