The Greenpeace environmental protection organization has investigated the 42 most important quality marks for food. The result is unpleasant: more than a quarter of the evaluated quality markings is not completely reliable.
Melanie Ebner, agricultural expert: “When buying supermarkets we come across a stream of seals, signs and brands – you quickly lose the signs of sustainability guarantee and which only empty promises. Consumers need real, transparent information to make sustainable decisions.
Results of the representative integral survey:
- Almost two -thirds of the respondents (64 percent) are important for food for food. But the confidence in the sustainability promises of these labels is low: more than six out of ten respondents (62 percent) are concerned that there are greenwashing behind these signs.
- 40 percent of those who are afraid of Greenwashing now pay less attention to quality marks while shopping.
26 percent of the seals are not reliable
Greenpeace has therefore revised the quality of the quality of shopping of food in 2018 and assessed 42 seals in it. The frightening result: more than 26 percent of the 42 sealed seals are not reliable or only moderately reliable.
Some seals even have negative effects
Some love the MSC seal (fish) and the RSPO seal (palm oil) even have negative effects on environmental goals. There are also some reliable quality stalks such as Demeter, Check! Or organic Austria.
In addition, the planned EU directive “Green Claims” must ensure that companies are only allowed to make scientifically certified sustainability promises.
Vague terms such as “sustainable” or “climate -friendly” may only be allowed if they are actually based on science and transparent standards are observed. The directive is still being negotiated – the implementation in the Member States will still take.
By the way: a total of 450,000 tons of pork are produced every year in Austria and land on the restaurant plate or on the supermarket board. A new analysis of Austria from animal welfare shows that 40 percent of minced meats say nothing about animal welfare, and only 14 percent guarantees higher standards.
Source: Krone

I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.