The new era of streaming platforms is dangerously close. A chapter whose central axis is to return, curiously enough, to what the maligned television of your life does: place ads
The new era of streaming platforms is dangerously close. A chapter whose central axis is to return, curiously enough, to what the maligned television of its life does: put up commercials. The first rates have been announced in recent weeks and currently only affect the United States. Disney+ has been the most obvious. The monthly rate with ads starts on December 8 and is $7.99. That’s the current price of the company’s cheapest (no ads) option. In contrast, the cheapest offer without advertising increases by 37% from December.
It is not yet clear what the advertising experience will be like. The directors of Mickey’s house like the option Netflix is considering, which is to run four minutes of commercials every hour. They would always be at the beginning or middle of the series and never at the end to promote the marathon consumption of the chapters. Content for children will not be promoted and the company is studying what happens to products that do not belong to it, because the contracts signed do not contain any advertising. This format does not take into account the ability to download as before. Price: Between seven and nine dollars, according to Bloomberg. It’s more or less half of what an American pays for the base rate. And most surprisingly, there’s already talk of Netflix earning some $8,500 million with this new modality, which will go into effect in a handful of countries before the end of this year.
The general expansion will take place in 2023, just like in Disney+. Amazon has already announced that the annual Prime service – with which you can watch TV – will go from 36 to 49.90 euros. Streaming is looking for more income in the middle of the crisis. The answer is unknown.
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
