The match was followed by 6.8 million viewers, with a market share of 50.8%
The 2022 Eurovision final at La 1 achieves an average audience of 6.8 million and a market share of 50.8%, making it the most watched edition of the past three years with the best share of the past, according to Barlovento data. 13 years.
Similarly, 34.3% of the population watched the final for at least one minute in which Ukraine was the winner and Spain was in third place, finishing in the top 5 for the first time since 1991. In addition, the program had a 44% audience loyalty.
Eurovision 2022, held in Turin, was also the absolute leader across all socio-demographic groups and stood out among women, achieving a 51.1% share; young people aged 13 to 24, with 72.4%; children from 4 to 12 years old, at 57.2%, and young adults from 25 to 44 years old, at 64.7%.
The festival has returned to the public eye after its previous edition, in 2021, when Blas Cantó represented Spain, had only 4,071,000 viewers with an audience share of 29.4%.
In addition, The Most Watched Minute reached 8.9 million viewers at 0:57 a.m., at the time of voting, according to data from Barlovento.
La 1 for its part achieved a share of 25.8% of the day, of which the final of the festival contributed 73% to this result. The match was also the most watched televised broadcast in the past 11 months.
In 2019, with Miki as the Spanish candidate, the competition attracted 5,449,000 viewers and a 36.7% share, and in 2018, with Amaia and Alfred, 7.17 million viewers, with a 43.5% share of the screen, more than the recent edition.
According to history, the most watched edition was that of 2002, with 12,755,000 viewers and an 80.4% share. It was the year of Rosa López.
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
