The Back to Spainin his nomadic life for three weeks, where he moves “a city” of more than 3,000 itinerant people, generates a total impact of 6.7 million euros and opens tourist horizons to those who are not yet developed areas, generally mountain passes, whose beauty has attached potential travelers watching television stages.
Madridthe common place for the arrival of the Vuelta a España, is the leading city in economic contribution with a total of 300,000 euros, an amount that varies in each passing town and that generates a total economic impact of 6.7 million throughout the euro round. .
La Vuelta contributes around 250,000 euros per night to each town it passes through, just from hotels and restaurants. The deployment uses 2,000 beds among the 3,000 people who make up the entire caravan, where Unipublic, a company that has 22 permanent employees and 250 during the race, manages 2,000 between the organization, teams and State security forces .
ASO, the company that owns the Vuelta, the same company that organizes the Tour de France and other World Tour races, finances the Spanish round with money from public institutions and moves a turnover of more than -about 25 million euros with close income. in 5.2.
Madrid, leader in contribution
The City Council of Madrid contributed the most with €300,000, €95,000 more than in previous years. The commitment includes the finish line of the last stage and the podium ceremony at the Plaza de Cibeles.
La Vuelta involves public spending, but it also makes a big impact on both the population and the media, with advertising impact figures close to 100 million euros.
In the examples of the current edition of the Vuelta a España in dispute, the Spanish cycle left an economic impact of almost two million euros in its passage through Euskadi in three stages contested by 3 provinces.
Bilbao benefited the most by hosting the goal and kick-off. Its council calculated the economic benefit for the city at one million euros, which decided to host major events. In fact, the Basque Country will spend 12 million to host the great start of the Tour de France in Bilbao thanks to an agreement between the city councils of the Biscayan capital, San Sebastián and Vitoria; the Provincial Councils of Vizcaya, Guipúzcoa and Álava and the Basque Government itself.
For its part, the Vuelta in Vitoria, starting from the fourth stage, left 800,000 euros; and in Costa Blanca, where the break took place on the second day of rest, the cycling event generated 957,000 euros for the province.
A total of 184 runners from 23 teams participated in the Vuelta, accompanied by 5,800 accredited people, of which 575 were journalists and photographers, which allowed the hotels in these cities to hang the full sign, especially that in the case of Bilbao , which celebrated. its Aste Nagusia with a large presence of tourists.
But the biggest impact of the race is the showcase it represents, as it is an event followed in 190 countries. In addition, it has 1,500,000 followers through social networks.
Rural zones
The arrival of the Vuelta in rural areas that are not very accessible can be an economic stimulus because of the tourist attraction they generate. For example, in recent years the stage of Machucos, in Cantabria has left a surprising impact on its tourist aspect. Many fans come to ride a bike and visit the place, a phenomenon that translates into an improvement in tourism by 60 percent.
The Cantabrian government has spent 130,000 euros on the aforementioned stage ending in Los Machucos in 2019 and starting the next day in San Vicente de la Barquera, while a triptych of mountain stages in Asturias could exceed 210,000 euros .
On the basis of public money, in each edition, Unipublic signs approximately 35 contracts with city councils, provincial councils, autonomous communities and other types of organizations, not counting agreements with security forces or RTVE. In total, the total is about 3 million in public spending, including a sponsorship of about 670,000 euros from the State Lottery for the mountain leader’s jersey.
The rates of departure locations are cheaper than those at the finish line. Municipalities with a low population may pay around 15,000 euros, but a populous town in Madrid, for example, may pay 45,000. Arrival figures are higher, from 100,000 euros in a typical city to 300,000 reported in Madrid
Investment
Does the economic return justify the investment in the Vuelta? It is shown that in some cases yes, especially in small towns that are famous for having an interesting mountain pass in their municipal area. “It is the best investment that can be made,” said some municipal officials.
La Vuelta popularized places like El Angliru, Los Machucos, Mirador de Ézaro in Dumbría (A Coruña), Puig de la Llorença, in El Poble Nou de Benitatxell (Alicante). In these examples, the councils or the autonomous communities are the entities that undertake the funding.
Economic return is established in terms of overnight stays in hotels, restaurants and fuel costs, to which are added hours of live TV and other promotional elements. People visiting the Vuelta spend an average of 45 euros. 40 percent of tourists do another sports activity in the town they pass through, 25 percent spend the night and 65 percent leave part of their money in restaurants.
consideration
On the other hand, the Vuelta moves “for consideration”. The Vuelta has no state funding, but the race deals with security issues in the State. Without the service of the Civil Guard and the National Police, the race would be impossible. The race costs the State Security Forces and Bodies during the three weeks of the competition around 700,000 euros.
The Vuelta requires certain conditions from the cities to host the race, for example a space of 12,000 m², electricity and drinking water connections, a 3,500 kg forklift or 200 construction fences.
This year, the Bilbao City Council installed a 500-meter-long and 20-meter-wide finish line, an 8,000-liter tanker, spaces for the race offices and press room, a car park for 150 vehicles, 250 billboards or a 1,500 kg forklift. Cleaning, medical and surveillance services are the responsibility of the venue, which also has to make the Vuelta police available to monitor the entire assembly.
The Tour of Spain, a kind of nomadic city that moves for about a month through 40 different towns and cities, survived the pandemic. In 2021 he had to make cuts, but in 2022 he returned to pre-coronavirus numbers.
Source: La Verdad
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