The International Tennis Federation (ITF), ATP and Kosmos Tennis announced Monday an unprecedented strategic alliance to support the Rakuten Davis Cup starting in 2023. The Men’s Tennis World Cup is the largest and longest-running annual global sporting event with a 122-year history.
The new association was established to allow the strategic partnership with government and the evolution of competition. The ATP will have two members on the newly formed Davis Cup Executive Committee along with the ITF and Kosmos, long-term investors and supporters of the competition. The association officially brings the ITF and ATP together in the Davis Cup for the first time in history.
Qualifiers of Davis Cup Finals and Qualifiers now become one official part of the 2023 ATP Tour calendar and will take place in weeks 5, 37 and 47, with additional promotion on ATP channels. This integration will help players plan their annual schedule more conveniently. The Finals will continue in its current format and offer $5 million in prize money for players in 2023.
Andrea Gaudenzi, ATP president, was satisfied with the agreement. “Our focus has always been on creating the best possible experiences for our fans and players. Delivering compelling international team competitions that fit into the calendar throughout the year and are constantly evolving is a key part of this . The Davis Cup has a very rich history and we are excited to see this important new partnership strengthen the event in 2023.“.
David Haggerty, president of the ITF, was also satisfied. “ANDThis announcement heralds a major new partnership between the ITF, Kosmos and the ATP that further reinforces the importance of team competition and the unique role of the Davis Cup in elite men’s professional tennis.”
Kosmos Tennis also enjoyed the hand of its CEO Enrique Rojas. “This is a very important agreement for the three parties and especially for the players. Over the past three years, the competition format has been improved to reach a larger number of fans, generate greater impact and facilitate the participation of the world’s best players. We expect the event to grow even more in the years to come.”
The Davis Cup recorded its highest level of country-level participation in its history in 2022, with 137 participating countries.
Source: La Verdad
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