In its own way, PSG also feels like it won the World Cup. Its owner, the state of Qatar, brought together two of its stars in the Doha final: Messi Y mbappe, who signed off on the most exciting meeting in memory. A script made almost to measure. The king of an era against the aspirant to that throne for a short time. The emir escaped from it. And by the way, he even more if possible the brand of a PSG that never stops growing.
Since last Sunday, after the final at the Lusail stadium in Doha, the club has registered a 200% increase in the number of jerseys. Messi and of mbappe sold online. These are extraordinary numbers that show the global impact of two footballers far beyond that. Multinationals under the umbrella of a PSG who greatly favored having them in their team.
Of all these sales, the newspaper L’Équipe determined that 40% correspond to North American consumers, also proof of the impact and boom that soccer has had in the United States. PSG’s strategy has paid off handsomely so far. Since the arrival of Messi in the club in August 2021, there are ten new sponsors who want to associate their brand with a PSG that is missing the last step: that of the Champions League.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
