AlphaTauri presented its AT04 at New York Fashion Week

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The Scuderia AlphaTauri and AlphaTauri Fashion hit the Big Apple this week, culminating in a one-off event on Saturday night at Lincoln Center during New York Fashion Week, which saw newlyweds Tsunoda-De Vries unveil the Formula 1 livery 2023 with Autumn/Winter 2023 collection of clothing brand AlphaTauri.

The team spent a busy week in New York, starting with a jersey swap with the Red Bull New York Bulls, continuing to the NBA at the Barclays Center with the Brooklyn Nets, and ending at the P448 store, where Yuki Tsunoda and Nyck de Vries buy sneakers before the presentation event.

Tonight, in the Appel Room at Lincoln Center, the major players in the worlds of fashion and motorsports get an exclusive look. the new decoration of cars and the next fashion collection, against the stunning backdrop of Central Park. Alongside the live event, a digital presentation offered fans around the world a chance to see the livery of 2023. The white and navy blue remain, but are now distributed differently. The entire front is white, while the Alpha Tauri logo covers most of the engine cover. The novelty is in the red of the team’s new main partner, PKN ORLEN, swiped from Alfa Romeo. This is a line of continuity as demonstrated last week by its older brother Red Bull at an event also in New York.

In addition, the event marks the brand’s first major milestone in the US, in what is an important year for both Formula 1 and AlphaTauri fashion in the Americas as F1 adds a third date in the US. on their calendar and 2023 will see AlphaTauri enter the market for the first time.

Franz Tost, Scuderia AlphaTauri Team Principal, said: “As we know, Formula 1 has seen a huge increase in popularity thanks to Netflix and social media in recent years. It is therefore very important that we continue to grow in the market that this, so I’m glad that we were able to show our 2023 decoration here in New York today to show our appreciation to the American public, and I’m also glad that AlphaTauri was able to show their new collection at the event, because this year is the first- first time he will sell his clothes here in America.

Japanese driver Yuki Tsunoda who started his third season in F1 and at AlphaTauri commented who: “I had a great time this week in New York and it was also great to attend today’s event here, a great backdrop for the fashion collection and our new 2023 livery. The classic colors of Scuderia AlphaTauri look great with the new gear and look forward to I will try both this season.”

And the newcomer, the Dutch Nyck de Vries, who at 28 years old made his debut as a ‘full-time’ driver in F1, one of the three 2023 rookies with the young Piastri and Sargeant, Added: “I loved attending my first event as a Scuderia AlphaTauri driver, the opportunity to represent the brand at New York Fashion Week was very special to me, and really showed me what the brand is all about. The livery looks great, and you can see how it inspired the stylish A/W collection, so I can’t wait to see it on the track.”

“Entering the US market is another step in our expansion,” said Ahmet Mercan, CEO of AlphaTauri. “Our goal is to make AlphaTauri better known and we are convinced that the consistent expansion of our sales network will make an important contribution to this.”

Source: La Verdad

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