The new CUPRA Tavascan is unveiled: a star is born


CUPRA keep moving forward. Forward, with its own momentum, admiring the world as it grows. He does this with a very clear philosophy. Sophistication, originality and high performance are the elements that best define it. And to this, we must add its responsibility to the world, with a clear commitment to sustainability reflected in its electrical ambitions.

The brand, born under the umbrella of SEAT, was created in 2018 with a young, innovative, daring spirit and knowing that electricity is the future of mobility. Another example of that philosophy is the new one CUPRA Tavascan, presented this Friday in Berlin, before the eyes of the whole world.

The competition is one of the best test benches for the brand. Another pillar, his courage. He was the first to confirm his participation in Extreme-E, an electric raid competition, and later, in ETCR. There they created the first 100% electric touring car, the CUPRA e-Racer. And then came the jump to Formula E.

They also showed the world their marked and unique character with two Concepts that gave a lot to talk about: the CUPRA UrbanRebel, which has great plans, and the CUPRA Tavascan, two cars that were not born as models to be brought to the fair, but as vehicles in which to build experiences and that never stop moving. All this, with a clear purpose. That second Concept, certainly, has stopped being a prototype to start seeing the world’s roads. In 2024, the CUPRA Tavascán will be launched on the market, the second 100 electric vehicles of the brand after the birth of the Born. CUPRA’s first electric SUV. Created to shine.

This model has generated a lot of expectations since the previous prototype was presented at the 2019 Frankfurt Motor Show. LIt’s been worth the wait since then. We don’t have to wait any longer to see what it looks like and know the details of this new ‘beast’.

This Friday, in Berlin, in Germany, in the house of the Volkswagen Group to which the company belongs, and cIn conjunction with the celebration of CUPRA’s 5th anniversary, the brand gave itself the best gift by showing the world for the first time, and in person, the new CUPRA Tavascan, at an event where MD was present.

Dynamic and sporty look

Its appearance is dynamic and sporty, with a clear CUPRA stamp. Again, pure sophistication, originality and performance. Its sporty lines are not that far from the Concept and that makes it impressive at first glance because of its sporty character and everything it promises in its driving and interior.

The SUV category is hot and the competition is huge. But the CUPRA will jump into the ring with a lot of power and force, as everything it does. This vehicle is a sample of the tremendous growth and future of the company. It took CUPRA only 5 years to reach the age of majority. The company continues to achieve success and Tavascan seems to be born with the same star.

Character-marked exteriors

Their exterior They impressed with their aerodynamics and efficiency. An example of this is its aggressive front end equipped with Matrix LED headlights with the light signature of three triangles, which are instantly recognisable. Some sides with marked lines also stand out. And inside, the within it is a work of architecture thanks to the characteristic spine and other elements such as discreet air ventilations, which are almost invisible. Its interior contains everything needed to combine technology, sustainability and comfort.

100% electric and about 550 km of autonomy

Regardless of its appearance, it is necessary to highlight its electric propulsion. The new CUPRA model offers maximum all-round coverage 550 kilometers thanks to its 77 kWh net capacity battery. in justice 7 minutes can add an additional 100 km. And when the battery drops to 10%, it is possible to charge up to 80% in just half an hour using a charging point of at least 135 kW.

focused on driving

He The Tavascan is an emotional SUV focused on driving. Its dynamics and sportiness are based on DCC Sport Adaptive Chassis Control technology, sports suspension and progressive steering. These elements, added to the high-performance wheels mounted on 53 cm (21-inch) alloy wheels, offer a unique experience.


Based on Volkswagen Group’s MEB platform, the brand’s first all-electric coupé SUV is available in two power levels: 286 PS (210 kW) and 340 PS (250 kW)); the most powerful version has two motors, one on each axis, giving it all-wheel drive. The CUPRA Tavascan VZ is capable of accelerating from 0 to 50 km/h in 2.4 seconds and from 0 to 100 km/h in just 5.6 seconds.


The CUPRA Tavascan has an infotainment system with a 15-inch screen (the largest mounted to date on a CUPRA) and a newly developed human-machine interface (HMI). It was also the brand’s first model to include a 12-speaker hi-fi audio system.developed in collaboration with premium sound firm Sennheiser.

Goal: 70,000 annual sales

Designed and developed in Barcelona, ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​a. It will be launched on the market in 2024, with a sales goal of more than 70,000 units per year.

We will have to wait a few months to see it on the roads of the world. It was at that time when the first units arrived from the Chinese plant in Hefei, where the Volkswagen Group decided that this model would be made for the whole world. A star is born.

“A dream come true”

“Today we emphasize CUPRA’s passion to make dreams come true”, commented Wayne Griffiths, CEO of CUPRA. “The CUPRA brand is still young. But in just five years we broke record after record, thanks to our drive and determination. Since its launch, CUPRA has sold more than 300,000 cars and is the fastest growing brand in Europe. With a record number of more than 46,000 units sold in the first quarter of 2023, CUPRA strengthens the profitability of SEAT SA”, he added.

“When we unveiled the Tavascan concept at the 2019 Frankfurt Motor Show, it was our dream car, a manifesto of everything we wanted CUPRA to be,” added Wayne Griffiths. “From that moment we thought that if we dreamed it, we could do it. Now that dream has come true.”, completed. A dream come true. Come to eat the world.

Source: La Verdad


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