there was madness beijing in every situation they live in Messi and Argentina. In ChinaArriving at the airport, at the hotel, in training and in the match, at every moment, the albiceleste ignited a revolution. Today, in Jakarta, although Leo is not there because he received permission to leave the delegation like Angel Mary said and Nicholas otamendi, devotion is imitated in the same way. This Monday at 2:30 pm (Spanish time), with seven or eight changes, they will visit Indonesia. Also without 10 there would have been a whole stadium: 77,000 tickets were sold in just 5 minutes. It is very clear: the genius Leo and the world champion team represent a magnet that attracts the Asian world. There Argentina draws a marketing phenomenon that represents a big business. AFA enjoys this thanks to its smart strategy of global expansion.
on Thursday against Australia in beijing the names of the players on the Argentina jersey are written in Chinese. Of course not on purpose. AFA has signed agreements with eight companies in China. The seven are regional sponsors: Wanda Sports, Yili, Gac Mitsubishi, Pan Pan Food, Lingxi Games Inc., Macro and Netease. While earlier this month, Cotti Coffee, the main Chinese coffee shop chain, with more than 3,000 locations throughout the region, became the first Chinese global sponsor of the Argentine National Team. It is not for nothing that AFA has a platform in Chinese and profiles in social networks exclusively for China.
In Indonesia they are moving away Argentina and the Choice. This Monday it will be tested in overflowing stands. This is another great market that AFA is studying, which is already in negotiations with several companies that are interested in joining this phenomenon. This friendship represents the moment of maximum impact in Indonesia. don’t play Messi and that the madness remains is also good news for the AFA. Of course, the presence of Leo helps, but in this particular case without him, a stronger interest is also maintained. Obviously won the World Cup influences.
Leandro Petersen, Commercial and Marketing Manager of the AFA, explained in the Mundo Deportivo consultation: “In Asia we are the number one sports brand in terms of audience levels, network engagement and number of sponsors.” And he said: “Today AFA is an excellent global partner for companies that want to continue expanding and pursue the internationalization of their brand. It has become clear that regional and global brands can penetrate new and complex markets thanks at AFA. We will continue on this path that increases the power of the brands we work with.”
AFA has been following this route since 2018. This is where this global expansion strategy began, where the Asian market is the most developed but also the Arab world and India as the main devotees of Messi and Argentina.
Prior to 2018, the AFA struggled to round off international friendlies with significant economic returns. Now it is very different. For each game now he receives between 3 and 4 million dollars. For this mini Asian tour it was revealed that he pocketed more than 6,500,000 dollars.
It is estimated that the AFA, due to the commercial agreements it has signed with 43 companies from the most diverse corners of the planet, collects just over 80 million dollars a year in income from sponsors.
In the past, Brazil was the team that developed a special beauty in Asia. Today, Argentina also moved ‘verdeamarelha’ from that place. This is not a small issue. It costs millions… It arouses strange passions… It will be verified this Monday in Jakarta, against Indonesia.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
