Tomàs Jansà, the general director of the COVESA Group, presents the methods and business keys that have helped them stand out and position themselves as a leading group in a sector as competitive and changing as the automotive sector.
COVESA is a group of Ford Official Dealers made up of 9 centers in the provinces of Barcelona and Girona. Thanks to its long history, way of working and the recognition it has achieved, it has become one of the most important automotive groups in Catalonia and in the country.
COVESA is not only one of the original Dealers of the Ford brand, created in 1976, but it is also a benchmark, thanks to its constant evolution. Tomàs makes sure that the main key is the people and their experience. “We have workers who have been with the brand since its inception, and they mark the identity of the business and work as benchmarks, making it possible for it to work well.”
Continuing with the values that Jansà tells us (stability, commitment, honesty and teamwork), COVESA highly values its staff and works in a decentralized structure, putting the customer at the core. This work management model “gives full autonomy and confidence to the workers of each center”, allowing them to adequately respond to the needs of each client. “I didn’t come in to make a revolution, but to listen and learn. There is an identity in each center and in each municipality” the director assured us.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
