45 minutes on the sales platform MLSStore.com they are enough for the shirt Messi to become the best seller in 2023. Three days later, it was the best seller ever in the American league. More than 10 million fans in stadiums, 5.4 million new followers in networks. This is the MLS ‘boom’ in 2023.
The numbers that were in dramatic growth in the first half of the season got a vertical boost after the arrival of Messi in Inter Miami last July. The Argentine’s debut in a Leagues Cup duel was the most watched television broadcast of all time by a club from the League. MLS in Spanish, with a total of 1.75 million viewers.
The MLSwhich gave San Diego a new expansion franchise this year, achieved a new single-season attendance record with a total of 10,432,703 fans in stadiums, numbers that, on its last day remaining Saturday, will top 11 million.
82,110, record attendance at ‘El Tráfico’
The increase in spectators in stadiums is constant. In recent times, an annual growth of 9% has been recorded and in this campaign the MLS It also sealed the all-time attendance record for a match, with 82,110 attending the Los Angeles derby in July between Galaxy and LAFC at the Rose Bowl.
In addition, the launch of the Leagues Cup, a new tournament recognized by CONCACAF that measures the clubs of MLS along with those Liga MXbrought a total of 1.275 million more fans to United States stadiums.
The Nashville final, won by Inter Miami of Messi in the penalty shootout, it’s a football party in a coliseum that will open in 2022, with a capacity for 30,000 fans.
Followers increase in networks
The arrival of Messi shot the weight of MLS in social networks, with 5.4 million new followers, almost six times more than those registered in 2022.
This growth is remarkable instagramwith an increase of two million followers, and at TikTokwith an increase of 2.2 million.
It should be noted that this trend has already started at the beginning of the 2023 season, when Messi I still played Paris Saint-Germain. In the first six months of the year, the MLS his follower count increased by 26% TikTokand his publications in instagram They generated 50% more interactions compared to 2022.
Austin signs 51 consecutive sellouts
In MLS Investing in expanding franchises has also worked for him. The last to join, waiting to do so in 2025 San Diegois Saint Louiswhich in its first season won the Western Conference.
Property Saint Louis It is one of the four franchises of MLS in selling all their tickets to every game of the regular season, including the Philadelphia union, austin fc and LAFC.
In particular, Austina team that debuted at MLS As of 2021, it has a streak of 51 consecutive sell-outs in its stadium.
In Inter Miami He was not accompanied by sports results, because he was left in the postseason, but his business numbers are increasing thanks to the signing of Messi.
The franchise owners, the brothers Jorge and José Mas and the british David Beckhamsaw attendance at the DRV PNK Stadium increase by 30% compared to last year, before the arrival of the Messi. After the signing of the Argentine, the team registered a growth of more than 38%.
Live the boom moment MLSwhich will celebrate its last day this Saturday, in the so-called ‘Decision Day‘ before the playoffs kicked off.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
