The surreal surge in searches for Aston Martin merchandise as Alonso took the podium in Brazil

Fernando Alonso It has something special that hooks you. A mass phenomenon. An idol. It is because of its history, because of its quality behind the wheel, available to very few people, but because of how well it connects with the public thanks to the character that is resistant, full of mischief, cunning and a strong hunger to succeed that deserves -must be a child. And that shows in everything. When you don’t reach your goals, and when you do reach them. But most of all, when he shines with magical moves like the one he starred in Brazil. It’s like an NBA player making the last three-pointer. Like the soccer player who scored the winning goal in the 90th minute. He managed to overtake Pérez unexpectedly and he did it with an inferior car, only to return to the podium after seven races without stepping on it.

His fans went crazy. Also a big part of F1 enthusiasts. And that is not a step to win, but to be 3rd. And a sign of that madness (positive) because of Fernando’s stroke of magic, There are the searches conducted by Internet users at the time Alonso achieved the podium in the Brazilian F1 GP.

An incredible fact

According to ‘Google Search’, with data provided by ‘Journo Research’, searches for Aston Martin products on Google grew in a surreal way: it increased by 733% the moment Fernando made the podium against ‘Checo’. At that moment, the search ‘Aston Martin merch’ grew exponentially, generating a clear increase in the natural trend of that concept in the search engine.

Brutal. This is the clear demonstration of how much a pilot wants Fernando in a team. More than one podium on the track (8 on the whole course). Also the possibility to grow as a brand and increase sales of ‘trading‘, the mood of each company in the biggest showcase in the world of motorsports. Everything Fernando touched on Sunday, turned to gold. Also team store sales.