The Grand Departure of the Tour de France 2023 that took place in the Basque Country on July 1, 2 and 3 was formed an economic impact of 103.9 million euroswhich represents a return multiplying 8.5 times the 12.2 million invested by Basque institutions for the organization of the event.
This is the main data of the report prepared by the company Ikertalde for the organizing committee presented in Bilbao by Bingen ZupiriaMinister of Culture and Linguistic Policy of the Basque Government, in an event where he was accompanied, among other representatives of the institution, by the mayor of Bilbao, Juan Mari Aburto.
Zupiria explained that, of the 103.9 million, a total of 16.8 million were from “direct impact on organizational costs“through 113 service contracts of which “92%, out of a total of 104, are managed by Basque companies.”
Furthermore, they formed the “about 54 million indirect effects“on expenses for overnight stay, purchases, transportation or activities carried out” both by people “attending the Tour and unrelated to its organization and the local public itself.”
There is also a contribution to the Basque Autonomous Community’s GDP “of 58.2 million” and an amount of 19.5 million recovered through Foral Treasury taxes.
The social impact of the departure from Bilbao of this 110th edition of the Tour de France was also analyzed. The review highlights that “91% of Basque citizens are in favor of organizing the big exit, 80% feel proud” that the test took place on Basque roads and “up to 85% consider that more similar events should be held.”
In this sense, the advisor pointed out that “he knows that Bizkaia, Bilbao and Athletic and Gipuzkoa, Donostia and Real Sociedad are fighting hard to host” the World Cup 2030 held in Spain, Portugal and Morocco, and stressed that the Basque Government “supports both options, of course.”
As for tracking the Grand Departure, live assistance in three phases with departures or arrivals Bilbao, Vitoria, San Sebastián and Amorebieta It is close to a million people (988,000) of which “almost 30% are visitors from outside the Basque Country.”
In addition, 45,000 people attended the team’s official presentation on June 29 on the esplanade of the Guggenheim Museum and 106,000 visited the El Arenal fan park, “record number in Tour history exceeds 78,000 in Brussels in 2019”.
Finally, an estimated 4.1 million people watched the first three episodes on television, an audience spread over “almost 200 channels” and 300,000 unique users visited the official website which, together with the impact on social networks, represents an “equivalent The economic equivalent generated by this audience is estimated at 115.2 million euros”.
Source: La Verdad
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