Madness for shirts for the Champions League

The design of Real Sociedad’s shirts, which is renewed every season, is one of the common points of disagreement among fans, although in the end an army of ‘realzales’ cannot resist the temptation to fall into the shop and throw away the credit card. However, there seems to be a consensus among the jerseys chosen and designed for this Champions League campaign: everyone likes them. The only point of discussion is usually which of the three is the best: the txuri urdin, the white or the blue.

All of this translates into data. As MD found out, sales of official Real jerseys have grown by 42% this season compared to last. Both the days that have passed since the first day of sale, which in this case is earlier than before, and the current day are taken into account. No specific number of units sold was offered, but for now fans have turned their attention and a new flood is expected at Christmas and with the new batch of elastic bands, all of which have ‘Yasuda’ advertising which is included in the previous part.

Champions, Kubo, the three…

There are many factors that lead to this fever for shirts, despite their high price: 80 for the League and 85 for the Champions League. First of all, this is a historic shirt because it was the one used by the Txuri Urdin squad to play in the Champions League and the anagram of stars has a lot of appeal.

Of course, the beautiful aesthetics of the elastic bands also acted as a magnet, especially the white with blue stripes. And, of course, the fact that three different ones have been marketed.

But this phenomenon of skyrocketing sales cannot be understood without Take Kubo. The pull of the Japanese star is very strong, among his compatriots, who come to Donostia more often, and himself, especially among the younger ones. Oyarzabal This is another locomotive.