The t-shirt of Girona FCco-head of LaLiga EA Sports next to real Madridis one of these most requested gifts Christmasbecause it has been overcome 9,000 sales, the same as those sold throughout the previous season, and, when the first round is over, the forecast challenge reaches 13,000, numbers that prove an exponential increase and which, according to the club’s president, Delphi Geli,”They exceeded all the calculations planned at the beginning of the season“.
In 2015, the Girona FC It only sold 800 t-shirts in the Second Division. In 2024, nine years later, the sales figures are good and the marketing income could exceed one million euros.
Girona, in the words of Michaelhas entered a new dimension in all senses, as well as in merchandising: Half of the League has been played, but the club has surpassed the 9,000 shirts sold from last season, its ceiling. And the numbers only include those sold from the club: without counting those that Puma may sell directly or indirectly, through distributors and third parties.
The entity expected to be around 9,000 shirts again, but the latest forecast has reached 13,000. A new order is expected for the second half of January to satisfy the growing public because, Almost out of stock. In principle, it should serve to get you to the end of the course. Of the order that came in the first week of November, before Black Friday, of 3,000 t-shirts, almost none were left.
“We are in an incredible moment in sports which means a media boom, no longer on a local or national level, but on an international level. Back then there was no possibility of having a Girona shirt. Those who know the club can see that it has changed like night and day. “This is great news,” he said. Cool.
In 2015, in Segunda, the only shop the club had was a small space in the reception of the club offices. Montilivi: He sold about 800 t-shirts and the merchandising income did not reach 40,000 euros. If they are met, this year’s forecasts will exceed one million euros.
The 2016-2017 season coincided with the opening of the online store and the first promotion in the Primera, so the number grew to 2,000 shirts, a record to date, and the 2017-2018 season, the first in the Primera, reached 7,000 game kits are for sale.
On October 29, 2017, the Montilivi store opened. Today Girona has two stores: one in Montilivi and the other that opened on May 5 in the city center, on Rambla de la Llibertat. “An emblematic site of our city where many things come together“, according to Geli.
“The people of Girona, our people, have a shop next to their house and, in addition, it is a place where many people pass by who come to visit our city. It gives us a extraordinary plus. It is a reference point for all people who come to Girona. Everyone wants to take home a souvenir, be it a t-shirt or something else.“The president’s argument.
Also, he points out that “this is a very important step forward.” On the day of the inauguration he already spoke about “another step in the growth of Girona”, a step they need to take “for Girona to live in the city” and to be close to the fans, “in the heart of Girona”.
The general manager of Puma in southern Europe, Javier Ortega, emphasized that the brand wants to “continue to be with Girona. We are very happy not only to see the growth of the club, but to be able to continue giving things so the club is bigger.” Cristhian Stuani, captain, and Taty Castellanos also participated in the inauguration.
The store, a five-minute walk from Girona Cathedral and the unmistakable Game of Thrones staircase, has two floors and a total space of 275 square meters. Sales in the club’s two official stores represent approximately 80% of the total and the remaining 20%are made online.
Half of the purchases in the online store correspond to the province of Girona, but sales outside the territory are growing: the province of Barcelona already represents 30% of sales. Beyond Catalonia and the rest of Spain, the United Kingdom, the United States, France and the Netherlands stand out, especially after the signing of defender Daley Blind in the summer.
Geli points out that the foreign public “didn’t know Girona then and now they want any souvenir from the team.” “We are no longer putting the club, but the city and the province on the lips of the best television stations in the world. Many people know us and follow us. We did not expect to reach this point so soon. This moments to seize and enjoy,” he added.
“All this shows the growth of Girona at the level of society, at the level of families, of children: everyone wants to be from Gironahave the shirt, come to a game,” he argues. This season the club already blew up its record of season ticket holders, with 9,700, and members, about 13,000.
Coming off a Copa del Rey victory against ElcheMíchel said “The merchandising is amazing. I asked for t-shirts from many places in Spain. We are very pleased that people appreciate what we do, so many children. We are a humble team fighting for the top and I can see that there are many people who appreciate this and who we are with. If it stands out in the club’s merchandising, perfect. I hope we continue like this.”
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
