He Inter Miami became an international demand with the arrival of Leo Messi and a galactic template that the institution takes advantage of to obtain good performance in the field and in commercial agreements, as celebrated this Tuesday in an event of a well-known shipping company organized in Miami.
The club wasted no time in capitalizing on the massive pull of the Argentine and its other stars.
The event was organized in Miami of the shipping company ‘Royal Caribbean’ This served as the starting signal for a world tour where they would travel nearly 40,000 kilometers in 23 days. Gerardo Martino You need to find the balance between meeting commercial commitments and preparing the team as much as possible.
Inter Miami commercial agreements
The entire staff of Inter Miami participate in an event of more than three hours, with the special popularity of Leo Messiwho managed to name the ship ‘Icon of the Seas’.
Jorge Moreone of the owners of Inter Miami, emphasized the club’s growth in recent months.
“This dream started a year ago, not only with the establishment of a football club Miamibut to change the sport and elevate football in the biggest and most powerful country in the world, I think we have achieved it,” he said.
Jason Libertypresident and CEO of the ‘Royal Caribbean’ Group, linked the success of both institutions, each in their own way: “One of our founders said that they believe that Miami is set to become the cruise capital of the world, he was right. Now I can add that it is the football capital of the world,” he commented.
Global reach for an almost new club
What he achieved Inter Miami to the effect that only six years of life are worth studying, especially the last six months since then Messi came to South Florida.
The Spanish Xavi Asensione of the thought leaders at the forefront of the project, well aware of the club’s potential.
“We are proud to embark on this journey that no other team in the league has experienced before and serve our fans around the world on this preseason tour. We are pleased to continue positioning ourselves to make history,” comments of the former executive of Barcelona.
Among the partners who benefit most from the arrival of Messi in Inter this Apple TVfor its impact on the league and the broadcast of its matches, doubling the number of subscribers since then.
Seth Baconexecutive vice president of MLS, was very clear to ‘USA Today’ when he said that “Messi came together and just exploded.”
The effect of this is that Apple did not hesitate to add five of the pink team’s seven preseason friendlies to its offer of official matches, which pleased MLS to promote its product around the planet.
The challenge of a difficult time
He Inter Miami there will be four tournaments to be played in 2024: CONCACAF Champions Cup, Leagues Cup, US Open Cup and its own MLS. The best way to respond to interest in the team is to do it on the pitch.
Criticism focused on the busyness of the preseason, adding flight kilometers, time changes and presence at commercial events in different countries. The question is whether they will arrive physically ready for the first official match, on February 21.
There are precedents with big clubs, like real Madrid of Galacticos, who erred on the side of prioritizing business over preparation, and ended the season without achieving their athletic goals.
In this year 2024 there is also a America Cupa ‘distraction’ for many of the main template names Martin as Messithe Uruguayan Luis Suarez or the international for United States DeAndre Yedlin and Drake Callender.
Time will tell if this media and commercial exposure affects the achievement of goals. Meanwhile, the music and lights continue to go along Inter Miami Wherever he goes.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
