Lionel Messi He won the most important prize in football. Now it will be part of the most important day in football. The Inter Miami star, World Cup champion and global soccer icon will front a Super Bowl ad for Michelob Ultra, the brand announced Thursday. A preview of what will be a 60-second ad shows Messi ordering a beer as he walks to a bar and his reaction when the tap stops pouring.
This will be Messi’s first Super Bowl commercial and adds to his extensive advertising reach in the United States and around the world. The Superbowl will be played in Las Vegas on February 11. Messi is a marketing dream working with giant brands such as Adidas, Gatorade, Hard Rock International, Royal Caribbean and Apple TV. His social media footprint is huge, with nearly 500 million followers on Instagram.
Messi has scored more than 800 goals in his career with club and country, making him one of the world’s best scorers in the history of the sport. He scored two goals in the 2022 World Cup final which Argentina won against France on penalties. He is a four-time Champions League winner, an Olympic gold medalist and has been part of 44 trophies in total.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
