Earthquake in the world of communication. American entertainment giants Fox Corp, Warner Bros Discovery and The Walt Disney Company announced Tuesday that they will launch a joint streaming platform dedicated to sports at the end of this year.
The new application will consolidate the content and sports rights of the three media groups and will include major league professional basketball, football and baseball; the major golf, tennis and motorsport tournaments and the FIFA World Cup, among others, according to a statement.
Creators are trying to reach, in particular, sports fans who do not have traditional cable television contracts, a growing trend as streaming platforms are developed.
The parts They say they have reached “an understanding of key terms” to develop the platform, which does not yet have a name or prices, but the specific creation of the service will require more negotiations and agreements, the note said.
For now, The giants have already announced that they will be equally represented on the board of directors of the new platform, which will have its own brand, independent managers and “non-exclusive” sports content licenses.
The movement occurs in a context of rising costs of sports rightsthat led, for example, ESPN (Disney) and TNT (Warner Bros Discovery) to renegotiate their multimillion-dollar rights packages with the NBA, The Wall Street Journal said.
Source: La Verdad
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