Hot Wheels®the leading brand of toy cars created in 1968’s Mattelally of eurocrew, international group of cars and motor shows founded in 2013, to celebrate for the first time in Spain and Portugal Hot Wheels® Legends Tour 2022.
Since it was founded, Hot Wheels has inspired car culture around the world and, through its small cars, has fueled the love of motoring among collectors of all ages. This collaboration with eurocrew aims to involve Spanish creators and collectors in this global initiative to continue to share the passion for the motor.
Hot Wheels Legends Tour is the annual event dedicated to the search for the next Hot Wheels, where thousands of fans from around the world compete to have their -customized- car become the next Hot Wheels in the 1:64 scale. Founded in 2018 to celebrate the brand’s 50th anniversary, the Hot Wheels Legends Tour It started as a series of 15 local car shows in the United States, and now covers 15 countries and 5 continents through live and virtual events. Celebrating its historic fifth year, the legend tour featuring a full record of 10 personal stops across the United States and Canada by 2022.
This year in Spain, Hot Wheels has partnered with Eurocrew, a leading event development organization in the automotive sector since 2013, to organize Hot Wheels Legends Tour 2022In this way, both brands, under a common philosophy, seek to raise the spirit of the challenging to create special and unique designs that become legendary. Also, Hot Wheels is present both in all events of Eurocrew 2022 as with all its digital platforms.
From the month of May the registration period will open in Spain to join Legends of Hot Wheels. The first stage is a national competition where participants will display their personalized creations via the Eurocrew website. Select cars will have the opportunity to compete in the semi-finals towards the World Grand Final later this year, where the 2022 champion will present their own design at Hot Wheels Garage of Legends and be immortalized on the 1:64 scale as an official Hot Wheels model to be sold in more than 150 countries worldwide.
Céline Ricaud, Head of Marketing for Spain and Portugal says: “We are very happy to celebrate the Hot Wheels Legend Tour 2022 in Spain for the first time. At Hot Wheels, we want to continue betting on talented professionals from the motor world such as Eurocrew to reach our public through large event .. We hope this new challenge will be liked and enjoyed by all fans.
Jaume Pascual, Co-founder of Eurocrew taught: “We are very excited about this project, the fact is that for us it is a unique opportunity and we are pleased to manage the implementation of the initiative for Spain and Portugal. We believe this will be a very positive event for the vehicle culture of both countries and we are convinced that the competition will be very well received throughout the territory. Working closely with Hot Wheels will help us go further and this is just the beginning of a long and thriving relationship. “
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
