Alex Palou has revealed the colors of the car in which he will defend his Indycar title

Alex Palou, two-time IndyCar champion, He will defend his crown with his car and his monkey with the colors of Spain. Red and yellow, like part of its alliance with international logistics company DHL.

In this collaboration The company’s similarities to the Spanish flag are “overlooked” when considering the agreement, while “influenced” a design which, compared to its previous decorations, since it entered the most important single-seater competition in North America in 2011, has a greater presence of red.

“The similarity of colors between DHL and the Spanish flag did not go unnoticed by us. They definitely influenced our design process, but We wanted to present fresh decor that fans would really enjoy and, of course, that it is fast on the track,” he said. Mike ParraCEO of the company in Europe and Director of Global Sponsorships at DHL.

It also means association a big change for the logistics company, as it is no longer associated with the Andretti Autosport teamuntil the last season as the main sponsor of French driver Romain Grosjean, to other great and historic IndyCar championships, such as Chip Ganassi Racing.

“When we reached out to Chip Ganassi Racing to explore a potential relationship, as the talks progressed, it became clear that there was mutual respect and a vision for the future for how both companies could work together. organization. We were intrigued by the prospect of working with a driver of Alex Palou’s caliber., especially because of its international audience and support. We want to compete at the front of the pack, and we believe that we are in a strong position to do so in 2024 and in the following years, “commented the manager about what the first strategies are.

The change of team for the company, headquartered in Germany, is driven by the figure of Alex Palou, two-time champion (2022 and 2024) in his four years in the categoryfrom IndyCar.

In addition, as Mike Parra said, the fact that the Spaniard is one of the recognizable faces of IndyCar, as well as in events outside the race, has also had an influence. championships at a young age. . We believe that too Alex’s impact extends beyond the court. We appreciate his person, his character and his potential as an ambassador of DHL on a global scale,” he said.

“On the track, There is no doubt that Alex brings proven success and the mentality of a champion: He is a racing star competing in North America with a global audience supporting him. “We are delighted to bring our viewers together and work together, which will allow us to advance our activation and engagement efforts externally and internally, including in their home country of Spain,” he added.

Of course, They did not look for their profile to focus on the Spanish market, even though they know that decoration represents a good wink.

“We have an important brand presence in Spain, and across Europe, so this is not necessarily part of a specific brand strategy for Spain,” commented Mike Parra.

The The IndyCar season begins on Sunday, March 10 at St. Petersburg (Florida) in the first race of a calendar that has 18 events spread over seven months and ends on September 15 with Spaniard Alex Palou defending his title while wearing the red and yellow colors of the Spanish flag.