The announcement yesterday Thursday that Adidas and the German soccer team are parting ways and that, in addition, the agreement from 2027 is with Nike has ruined the plans in Germany. No one expected the destruction of a historic agreement and only yesterday, a few hours after the news, there were already the first and important consequences.
In the afternoon, close to the closing of the stock market, Adidas, with a market value of around 35 billion euros, suffered a significant loss in share of almost 2%. The share price fell from 200.40 euros per share to 196.66 euros. Meanwhile, its American competitor Nike, which has a market value of 140 billion euros, saw its shares rise by more than half a percentage point after the announcement. Later, the values were corrected and smoothed, but it was a shock.
On the other hand, the German government, through the voice of the vice chancellor and Minister of Economy Robert Habeck (54), showed his discomfort with the lack of agreement between Adidas and the national team: “I can’t imagine the German shirt without the three stripes. For me, Adidas and the black, red and gold always go together .It’s a piece of German identity.I would have liked a little more local patriotism.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
