Premier clubs could suffer a tough economic ‘stick’

Premier League clubs they face the threat that the the bookmakers are missing out on their shirts. Some millionaire sponsorships with tentacles on almost half of the teams in the league and represents a business of over 16,000 million euros for the United Kingdom.

But The Government aims to stop the expansion of bookmakers and how it posed a risk to nearly 3 million people in the country. Boris Johnson’s Executive plans to, between 2023 and 2024, sponsorships are disappearing on betting shirts of Premier League teams, according to the British network.

It will be a devastating financial blow to the clubs, which are fed a business on the rise and which generate about 14,000 million pounds a year in United Kingdom (16,000 million euros), but with an equivalent infiltration in the most depressed neighborhoods in the country, where there are many betting shops, and with the brand of generating a suicide every day due to gambling-related issues, according to data from Government. His removal of the shirts could result in a hole of approximately 44 million euros for each team.

teams like Leeds United and the West Ham United They look like major sponsors to bookmakers, as do almost half of the teams Premier -9 to 20-, but most of them, to a greater or lesser extent, have some sort of connection to this business.

The effect was greater in the lower club category, where, in Championship, 15 of 24 teams ganun ba sponsored by bookmakers. The English Football League (EFL) itself has the bookmaker as one of its three main sponsors and this is a more difficult problem to deal with than the Premier.

Because the finances of smaller clubs, especially after Covid, are more vulnerable to changes than those of large clubs, which are well protected by a television deal of more than 5,000 million pounds (5,500 million euros). So is he Government It aims to strike first with Premier sponsorships and then carry out change in the rest of the English football pyramid.

Due to the proximity of the start of the 2022-2023 season and the lack of a solid agreement to do so, the Government He fears that contracts for 2023-2024 are already in question, so any change in regulations, at the very least, is for that campaign.

The change has received the support of talented English football figures, such as Peter Shilton, the English footballer who most often wears a national team shirt. Shilton presented the Government a petition, signed by 12,000 people, requesting an amendment to the law. Not surprisingly, the 71-year-old former goalkeeper admits he has been addicted to gambling for 45 years.

The culture of gaming is more prevalent in United Kingdom that foreign and foreign players, especially the Spaniards, who are already accustomed to the stricter laws in their country, were surprised to see how casual their colleagues were betting on a daily basis.

The ban on bookmakers displaying jerseys, while far away, will mark the biggest change in sports advertising law since tobacco advertising was banned in 2003.