The soccer player representation agency The grass is Greenheadquartered in Austria, became part of You first, the global holding company for sports and entertainment agencies. With over ten years of experience, The grass is Green has successfully signed several international players to the German league, forming a strong network in one of the largest markets in Europe. As a result of this merger, You first will begin operations in the German and Austrian football markets.
You First is currently in the Top 10 of football agencies in terms of its market value, which establishes itself as one of the major player representation companies. In addition, this new opportunity in Germany opens up a wide range of possibilities for its clients, increasing its presence in other world-class football markets.
Juan AisaCEO of You First, commented that: “Adding an experienced agency, with as much knowledge and expertise in the German football market as The grass is Green a You first This generates tremendous added value for us, and more, for our players. Our goal is to be directly involved in as many top leagues as possible and I can’t think of a better way to do that in the Bundesliga than through this merger. In addition, this operation combines our position as one of the world’s leading soccer agencies ”.
In the client’s portfolio, which already includes names such as Gerard Moreno (Villarreal CF), Fabian Ruiz (SSC Napoli), David Calabria (AC Milan) at Jonathan Claus (RC Lens), now wanted by footballers Christoph Baumgartner (TSG 1899 Hoffenheim), Philipp Lienhart (SC Freiburg), Marco Friedl (Werder Bremen), among others, who will benefit from the best shared practice of contract negotiation, career management, knowledge of the global football market and a global showcase.
Thomas BöhmThe Managing Director of Grass is Green, also spoke about the agreement: “We are proud to have the largest football player representation agency in Spain on our side, with such an impact in Europe and around the world. In this volatile -new agency market, it expands immensely our potential to offer our players the best career opportunities, especially in the top five leagues in Europe, where You first He’s very present. “
You firstwith 22 offices in 14 countries around the world, continues to implement its global expansion strategy with client -focused values and style that have made it one of the leading agencies in the sports and entertainment business, without losing the familiarity and closeness of direct and personal interaction with talents.
Source: La Verdad

I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.