A few years ago, cinema broke the fourth wall. And now the San Siro is doing the same for some privileged people invited by Milan. Some expensive seats. The biggest immersive experience in European football hits the heart of a legendary stadium. Listen to the heels of soccer players’ boots. Coaches’ instructions. The players’ harangues and the referee’s protests.
In movies like “Fight Club” or “The Wolf of Wall Street”, the protagonist directly addresses the audience in the cinema, on the television in the living room or now even on the mobile phone. In Milan, in an emblematic square like San Sirotemple of Italian football, host of the finals of Champions and from two of the most powerful teams in Italy, something similar will happen.
Visitors are another actor in the game. They will know things that until now no one in the stadium could feel if they were in the stands. A middle point between footballers and fans. They will be “within the movie.”
The social elite, another footballer
Football evolved for the social elite ‘Rossonera’. The experience of going to see the game is enhanced with the new exclusive proposal that the Milan. The guest will feel like another player from a great position, the so-called ‘Club 1899 Front Row Experience’, an exclusive set of seats located the closest anyone can get to the pitch. San Siro.
They will have access to the heart of ‘Scala’ of Italian footballnickname given to the venue for being one of the Classics of Milan, like the city’s opera house. An access so exclusive that it is not open to the public. No starting price yet. Only the club chooses who can attend, sources from the club revealed to EFE. Milan.
Former players. Singers. Politicians. What is known in tennis as a ‘Wild Card’. The social elite of Milan.
The luck of the chooser Milan They will live an experience that cannot be matched by anyone in Europe. As visitors will not only enjoy the luxury of any VIP box in the current stadium, but will also be able to get down on the grass to watch the warm-up of both teams, with the players just a few meters away. The San Siro has never been opened in this way.
Once the warm-up is over, the guests become a kind of luxury substitute. Located between 2 benches, with their own seats for their own use, they will have the feeling of watching the game at the foot of the field. Like another one. Stefano Pioli may turn around and choose to go out and play Leao, Theo Hernández, Giroud or Pulisic. That’s the idea. This is the purpose of the experience. May you be one more.
Open it to the public? Only without losing exclusivity
He MilanAccording to club sources, they are working on a way to open it to the public next season. But he wants it to remain exclusive. Don’t lose that elitism. Luxury is now his characteristic.
This Monday, in the Milan derby, known asor ‘Derby della Madonnina’, The most important match of the year in the city, the one where the first and second place teams will face each other, is the second time that the initiative has been launched all season when Milan is playing at home.
They will meet there 10 other luxurious personalities from all over the place. A select mix of relevance that will grab most of the attention. And you’ll feel like you’re part of a game like no other before.
He Interthe other visitor of San Siroalso has a row of seats for its use and enjoyment in home games, but as the aforementioned sources tell EFE, it has not yet used that space to reproduce the original idea of the game. Milan.
The football experience in Milan one more step. Exclusivity makes way for total immersion in the game. The next thing is to enter eleven. Play. The fourth wall, at San Siro, will no longer exist for the privileged few.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
