He Circuit de Barcelona-Catalunya This Wednesday, the official F1 image was made public with a special poster full of symbolism, a collector’s item created by the Catalan illustrator. Jordi Ferrandiz.
The Barcelona track has made a big commitment this year to make the event an extraordinary experience, the best seen so far in the territory and beyond the sports facilities themselves. Barcelona is the setting of choice to connect F1 to the city and to all the fans thanks to the Formula 1 Barcelona Fan Village.
With this goal in mind and in this special and unique edition, the official image finds the emotional connection and enthusiasm for the Great Circus in Barcelona. The design celebrates F1 and the rich cultural heritage of Barcelona under the visual concept “Barcelona, Catalunya”. And this is done by combining speed and the Mediterranean character and thus creating a unique snapshot of a car rolling on the main straight of the Circuit.
The colors are vibrant and gradient, along with a flat illustration style, giving it a technological and modern personality. Barcelona’s skyline,with its emblematic buildings, connects the event with the history and culture of the city. All in all, it’s a postcard that celebrates the city’s cultural identity and its passion for motorsports.
An illustrator of bright colors
Jordi Ferrándiz is an illustrator and designer born in Barcelona. He studied graphic design at the Llotja School of Applied Arts (1992-1997). Jordi’s designs and illustrations stand out for their bright colors and the beauty of their shapes. Create great compositions, using powerful colors and bold pop art-influenced landscapes.
Ferrándiz has worked with clients such as The New Yorker, City and State NY, Grup 62, University of Rhode Island, Time, Circuit de Barcelona-Catalunya, ACG Media at ACG Global, Escribà Barcelona, Penguin Random House, Columna Edicions, FCG Ferrocarrils de Catalunya, Chupa Chups, Opera San Diego, Tusquets Editores, Laboratorios Kin, Ajuntament de València, Wealth Management Magazine, Texas Highways Magazine, Deseret Mag, Universitat de València, Diari ARA, etc. , illustrating portraits, magazine and book covers, posters, packaging, some of which have been awarded gold and silver at the prestigious Pentawards awards.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
