The success in the last edition of Roland Garros only proves this Carlos Alcaraz was called to be, along with Jannik Sinner, the great dominator of world tennis of the next decade.
At the age of 21, the man from Murcia already has three Grand Slam titles (US Open 2022, Wimbledon 2023 and Roland Garros 2024)in addition to five Masters 1000 (Miami 2022, Madrid 2022 and 2023 and Indian Wells 2023 and 2024), and has been number 1 in the world for 25 weeks, numbers that make him a real magnet for brands and sponsors.
So also at Nike they are ready to throw the house out the window to protect one of its great bets for the present and the future.
Although nothing has been signed, There is talk of a new ten-year contract and a value that will exceed 150 million dollarsa figure that would make him the second highest paid tennis player on the circuit, surpassed only by Novak Djokovic.
In this way, he will surpass his generational rival, the new world number 1, Jannik Sinnerwhich Nike renewed in 2022 for a fee slightly less than what the North American company will now offer Alcaraz.
Besides, Nike will now work on creating a personalized logo for the Spanish player, as it did back in the day with Rafa Nadal or Roger Federer.that the bull in the case of the Balearic Islands and the acronym RF in the Swiss, combined their trademark in recent years.
Carlos Alcaraz has, in addition to Nike, the commercial support of brands such as Babolat, Rolex, BMW, Isdin, Calvin Klein or ElPozo.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
