DAZN Groupthe global sports entertainment company, today announced a groundbreaking deal with the British boxer Anthony Joshua, which solidifies its position as the world’s leading boxing broadcast platform. This partnership sees Joshua’s fights in the future broadcast live and on-demand on DAZN around the world. Users of the platform already have access to the battles of the best fighters on the international scene, such as Canelo Alvarez, Ryan García, Gennadiy “GGG” Golovkin or Katie Taylor.
As a result, Anthony Joshua is strengthening the organization he already has at DAZN, now becoming a brand ambassador, specialized advisor and shareholder. In this regard, Joshua will also join DAZN’s strategic advisory board as the company develops its global boxing offering, providing a richer and interactive experience to its users.
DAZN’s deal with Anthony Joshua comes amid strong global expansion for the sports entertainment platform, which is already a market leader in Spain, Italy, Germany and Japan. In the case of Spain, it has the rights to top competitions such as Premier League, F1, MotoGP World Championship, Turkish Airlines EuroLeague or, starting next season, LaLiga Santander. Also, the alliance with the British boxer represents a decisive milestone for the platform in its goal of expanding into the United Kingdom.
Anthony Joshua said: “I am entering a new phase of my career with a new training environment, new trainers and now a new platform for broadcasting my fights. Negotiations at this level take time , so I’m glad after all. After reaching this alliance, I can fully focus on giving the fans and DAZN what they want: knockouts in the most attractive division. “
“I have been working with DAZN for a long time and following their progress. We have enjoyed our successful partnership with the US over the years and I know the team and I understand the passion and evolution of the business. The vision and passion of DAZN “for change is what attracted me to this deal. They lead the digital sports ecosystem and the future of sports broadcasting. I am looking forward to a long and successful deal,” added Joshua.
Shay Segev, CEO of DAZN GroupHe said: “Anthony Joshua is a very popular and influential sportsman. Our association and your investment in our business speak for themselves. This agreement is a seal of approval for our vision and direction as a business. .We are pleased to welcome his passion, his enthusiasm and the large audience he attracts. “
Aside from being a world-class boxer, Joshua is an entrepreneur and businessman. He founded 258MGT in 2016 and represents big boxing stars like Josh Buatsi, Derek Chisora and Ben Whittaker. Your relationship with DAZN is a sign that you believe in business strategy.
Freddie Cunningham, Managing Director of 258MGT, said: “We are pleased to have reached this historic agreement with DAZN. I would like to thank the entire team at DAZN, 258MGT and Matchroom Boxing for helping seal this partnership. We really admire the vision DAZN has shown us for the future of Anthony’s career. It’s clear in the conversations that we have a single goal: to offer fans the best matches, as well as a partner who is committed to investing heavily to make them happen. “
Eddie Hearn, President of Matchroom Boxingsaid: “We have been successfully working with DAZN for many years and this new deal with Anthony Joshua underscores why they continue to be the benchmark for the future of sports broadcasting. We have a shared perspective with DAZN, to make it a benchmark home of boxing to fans around the world. Now, with Anthony joining the team, the stage is set to do more together and we can’t wait to get started. “
DAZN is available in more than 200 countries and territories, re-imagining the way people enjoy sports. It is the leading sports broadcaster in Japan, Germany, Italy and Spain, where it has top-tier soccer rights, as well as a wide range of sports content, both live and on-demand. DAZN’s ambition is to become an indispensable part of the lives of sports fans, soon offering the ability to bet on live sporting events, as well as news, e-commerce and introductions a more modern and interactive entertainment for users to enjoy. favorite sports live.
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
